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A trip down Super Bowl memory field
Super bowl – the “royal wedding” of football - is just around the corner. The 42nd super bowl championship game between the New England Patriots and New York Giants on February 5th, 2012 will be held...
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Post Super Bowl, sure everyone talks about the outcome of the game but what stays on people’s tongues weeks after are the commercials that they liked best. But liking a commercial is far from...
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College of DuPage students to host open house at Culinary and Hospitality Center
The students of the Professional Catering and Banquet Management class (HOSP 2203) at the College of DuPage (COD) are planning an open house on March 6th, 2012 at the Culinary and Hospitality Center...
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Chicago's plans to add a casino to the already magnificent mile
A controversial debate of whether gaming is good for a community has been going on ever since the first cards were dealt. That debate is more heated than ever as Chicago plans to add a casino to the...
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A law for entrepreneurs & its effect on local businesses: Delectable Dezzerts
Effective January of this year, Illinois passed the Local Food Entrepreneur and Cottage Food Operation Act, also known as the Cottage Food Bill, which enables in-home food producers to sell specific...
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Seasons in the sun: Weddings take summer by storm
The official start of summer also marks another season’s beginning: Wedding season!Weddings date back millennia; and with the influence of royals and the upper class, they have changed progressively...
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2012 - Let the games begin!
2012 marks a memorable year – not just because of the “end of the world” theory - but for the XXX [30th] Summer London Olympic games starting July 27th followed by the 45th U.S. Presidential election...
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A look at the hospitality industry: which hotels rise and fall
Like every other industry in the country, the hospitality industry has experienced this economic downtown in full gage. Hoteliers have been competing for business by figuring out how to create a...
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Hotels overbooking rooms - illegal or smart?
Hotel overbooking has become an ever-growing problem in the hotel industry, and in this struggling economy, it seems more hoteliers are following the paths of the airlines.According to International...
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The consumer buying process into the Presidential Election
The hottest topic on everyone’s tongues these days is the upcoming election. In following the campaign, I started thinking about how a presidential election is very much like the consumer buying...
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Online travel sites: Best marketing, Worst rates
According to figures compiled by a web analytics firm, compete.com, travelers made an average of 21 visits to various travel websites last year before finally booking a trip. Among these travel sites...
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Chicago - an American Dream or a Public Relations Nightmare?
Chicago. What’s the first word that comes to your mind when you hear “Chicago?”Tags like the windy city, the magnificent mile, skyline, theater and fire are well associated with Chicago’s historic...
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Ads for Ads: Super Bowl 2013
Despite this traditional form of marketing perishing with the flourish of technology, commercial advertising is at an all time high in the weeks leading up to the Super Bowl.The great football event...
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Girl Scout Cookies: There's an app for that
Girl Scouts are incorporating today’s technology into their business model with a new, high-tech cookie finder app for iPhone and Android devices. The free app allows cookie enthusiasts to find the...
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Consumer tips to avoid marketing tricks
I’ve devised a list of 10 common and useful tips consumers can use to avoid marketing tricks in grocery stores.1. Don’t Go-carts. Grocery carts are right by the door, but baskets re always a...
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Starbucks: Unknown loyalty
Loyalty programs are strategic marketing efforts that reward and encourage loyal buying behavior. A form of sales promotion, loyalty programs offer customers rewards like price discounts and free...
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A token of reader appreciation
This article is not a marketing piece, but rather a token of my gratitude toward Examiner.com and my readers – that’s you. This month, I’m celebrating my two year anniversary writing as an...
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High-end dining, literally!
A new way to dine is sweeping over the country – literally - as Las Vegas debuts its ‘Dinner in the Sky’ experience this summer. Dinner in the sky is a high-end group dinner that takes place...
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Space tourism - enough said!
“Space tourism” sounds like an outrageous, futuristic idea at first listen, but the fact of the matter is, it’s a very real possibility in our lifetime. The potential idea of offering trips to the moon...
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Corner Bakery - Reaching new corners in America
Fall is just around the corner, the corner bakery that is. Founded in the early 90’s by Chicago’s Lettuce Entertain You Enterprises [LEYE] group, Corner Bakery Café has undergone several changes in...
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